Coca Cola Company Struggles With Ethical Issues Essay

The coca-cola company struggles with ethical issues Name Institution Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto Goizueta termed Coca-cola to be an American company with large international business and a sizeable American business (Ferrell, 2008). This has helped a lot with brand selling as it is the most recognized brand in the whole world. â€Å"Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance† (Ferrell, Fraedrich, Ferrell, 2008). Coca-cola, however, has not been smoothly running over the decades in operatio n. It has on numerous occasions been criticized for overlooking some ethical standards that it should have rather upheld. This essay aims at looking into some of the issues facing Coca-cola, the most significant of them, how they were resolved and how Coca-cola should have solved them. 1. Delineate the ethical issues and dilemmas the company faced. Crisis situations In 1999 few children fell sick in Belgium after consuming a Coca-cola brand. This resultedShow MoreRelatedThe Coca-Coca Company Struggles with Ethical Crises Essay1335 Words   |  6 Pages: â€Å"The Coca-Coca Company Struggles with Ethical Crises† HRM 522-Ethics and Advocacy for HR Professionals Abstract Since the late nineteenth century Coca-Cola has been a successful company. Coco-Cola went to war with its competitor PepsiCo throughout the 1990s as Coca-Cola expanded its market overseas. Its overseas sales increased to the point where over 85 percent of its sales came from outside of the United States (Ferrell, Fraedrich and Ferrell, 2011). As a consequence, the Coca-Cola brand andRead MoreCoca Col The World s Largest And Most Successful Beverage Company Essay1596 Words   |  7 PagesCoca-Cola Company Coca-Cola started its business in 1886 bringing, in the concept of carbonated soft drinks. Coca-Cola Company’s primary business consists of manufacturing and selling beverage concentrates and syrups, as well as some finished beverages, to bottling and canning operations and other distributors. (â€Å"Structure and culture - creating an effective organizational structure - Coca-Cola great Britain,† 1995). Coca-Cola was first to move into the marketplace and by being first to move intoRead MoreCoca Col The World s Largest And Most Successful Beverage Company Essay1595 Words   |  7 PagesCoca-Cola started its business in 1886 bringing, in the concept of carbonated soft drinks. 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