Brands Deal With Fluctuating Markets at Las Vegas Trade Shows Article

Brands Deal With Fluctuating Markets at Las Vegas Trade Shows - Article Example One of the things that stand out from the article that is an indication that it will affect the overall fashion trend or the consumers behaviors is unemployment.2 According to the article, the unemployment rate dropped to 5.7% from 6.6%.3 It shows a strong indication that more people will have the money to spend on the apparel. As more people are employed and earn some cash, their spending also increases which is good for any business. The businesses will no longer rely on the entrepreneurs to buy the products as it will have an expanded consumer base including those who were not employed. In conclusion, consumer’s purchasing power is critical for business because it make them trap their spending. Increasing trend of employment among the consumers is a good predictor that sells of apparel will increase because many consumers have money to spend. Employment will also influence the consumer behaviors because they will be buying as per the