Urban Sprawl Analysis Research Paper Example | Topics and Well Written Essays - 2250 words

Urban Sprawl Analysis - Research Paper Example Suburbanization is defined as â€Å"a process involving the systematic growth of fringe areas at a pace more rapid than that of core cities, as a lifestyle involving a daily commute to jobs in the center†. Suburban life is characterized by the icon of the ‘soccer mom,’ whose life is spent in her minivan as she shuttles her child to and from activities, while they await the arrival of the suburban dad, whose commute to work takes him away from the center of family life. When you understand our history, the attraction to the suburbs is clear. We’ve long been driven to own and improve upon land. Cronon writes of the colonists’ argument for taking land from the Native Americans: â€Å"their supposed failure to ‘improve’ that land was a token not of their chosen way of life, but of their laziness† (55). We’re infused with the notion that land is not precious unless someone owns and builds something on it. Beyond that, we have begun to associate owning single-family residences in the suburbs with moral superiority. In Russell Conwell’s popular lecture, â€Å"Acres of Diamonds,† he asserts: â€Å"drive me out into the suburbs of Philadelphia, and introduce me to the people who own their own homes around this great city†¦and I will introduce you to the very best people in character as well as enterprise in this city†¦ A man is not really a true man until he owns his own home† ... We worship the new, the exclusive, and the private. Our sprawl entails new buildings where people flee to avoid looking at the old buildings they abandoned. The cost of such configuration, however, is quite high. It costs not only in dollars and cents, but resources, and socio-culturally as well. Sprawl is costly in terms of dollars and cents. Burchell points out that there is a budget â€Å"deficit projected under the sprawl growth scenario† (80). Local governments begin to strain under the burden of maintaining existing structures while providing new roads and services to new buildings. Suburban sprawl is extremely costly in terms of our natural resources. â€Å"In the decade between 1982 and 1992, over 13 million acres in the 48 contiguous states of the United States and Hawaii changed from forests, fields, and rangeland to urban use† (qtd. in Pendall 555). There is a finite amount of resources and sprawl does not make efficient use of them. Hayden elaborates on spra wl as â€Å"careless new use of land and other resources as well as abandonment of older built areas† (7). Something sprawl takes from the individual is the sense of community. â€Å"A cost of development that is truly impossible to measure is how much a neighborhood, town, or city contributes to or denies people a sense of place and community† (Burchell 110). Suburban sprawl creates homogenous spaces that lack character or uniqueness. People come and go in their cars and neighborly bonds are often simply not formed. Part of the reason is that suburban spaces are built around automobiles. Hayden refers to the tract-housing, common to suburban developments, as â€Å"automobile-oriented buildings† (8). Rather than being able to

Credit Card Essay Example for Free

Credit Card Essay Credit card has undoubtedly made our lives easy but it is important that you use credit cards in the right way so that you can make the most of it without getting caught in the credit trap. All you have to do is to keep a track of your purchases, remember you payment cycles, try to settle full credit card payments at the end of every month, avoid spending in excess and carry your cards cautiously. If handled properly, credit cards can serve to be very convenient but they can also lead you to a huge debt if misused. So just play carefully with the tiny plastic thing that is placed in your wallet.

Death of a Salesman Analysis | American Dream

Death of a Salesman Analysis | American Dream The American dream is a term that was first coined by James Adams in his book The Epic of America written in 1931. The American dream is a dream of a land where life is better and richer for everyone else. Where there is opportunity for each according to here ability and achievements. It its a dream of a social order where man and woman shall be able to the maximum stature that they are inherently capable of, to which they will be identified by others for what they are irrespective of the accidental circumstances brought about by birth or social position. The dream is a national ethos of America where the ideals of democracy are used as a premise for prosperity and the idea of the dream is rooted in the second sentence of the declaration of independence which states all men are created equal and they are endowed by the creator with certain alienable rights including life, liberty and the pursuit of happiness. This are deemed to be the foundation of the American dream. The dream today has become the pursuit of material prosperity that has seen many people working two jobs to achieve this dream. But have less time to enjoy their prosperity. In America today the dream is represented by the a ability to buy motor cars and a home(s)- seen as status symbol that separates the middle class from the poor to which the dream is far from their grasp. Traditionally Americans have sought to achieve the dream through hard work and saving. But in the 19th and 20th centuries of industrialization has seen the philosophy being eroded by the schemes of get rich quick through a variety of seductive and elusive strategies. The major avenues to achieving the American ream today include large prized television shows, big jack pot lotteries and compensation lawsuit. Yet to some Americans they see the dream as living a simple fulfilling life that has less focus on financial gain and materialism. (b) Death of a Salesman This is a 1949 play that was written in Arthur miller. It records the life of Willy Loman the main character who is a traveling sales man and has worked at his dead end job for thirty years without success. It characterizes tragedy as the down fall of a great man- miller Loman (low man). The play won the Tony award and the Pulitzer Prize for drama the play has been seen as an attack on the American dream and it seems to criticize the notion that greatness comes from fame or personal charm. It also signifies the importance of one knowing himself as a prerequisite to success. This essay will analyze the meaning of the American dream; for each of the main characters in The Death of a Salesman. AMERICAN DREAM IN THE DEATH OF A SALESMAN. Willy Loman, Biff Loman and Happy Loman He is 60 years old and he has not achieved nor fulfilled the dreams that he had for himself or his family. They live in a small apartment in New York and his wife has seen his work go unrewarded over the years. The sales firm that he is working for does not pay him salaries any longer but pays him commission. Working on these straight commissions has rendered him not able to bring home enough money to pay the bills. For thirty for years in the firm they have used him and discarded him. This has lead to Mr. Willy taking his frustration on his family. This has seen Lucia experiencing the torment that her husband is going through. She has to silently deal with her husbands outburst and she shares with her husbands longings for success but she can not bring herself to tell him that those dreams are not possible to achieve at his age. Instead, she continuous to fan his delusions of success and greatness. The story of will loman shows what happens when the American dream fails to materiali ze and subsequently dies. The denial by Willy loman leads to suffering of himself and his family internally and externally. Willy Loman saga indicates what happens to an individual when the American dream dies. The denial on the part of the dreamer usually leads to internal and external suffering. Willy thinks about the missed opportunities that he has had in his life. Like his brother he could have gone to Africa or Alaska and come back home with riches at one time he had been offered a chance to be a partner in his brothers firm but he refused and chose the life that he has. This signifies the modern way that the American looks at the dream through savings and hard work to which Willy thought he could be successful in it. Although he ha s a vehicle and a house, Willy shifts the blame on his failure to succeed on others and himself and denies his role as to why he hasnt achieved his dream. His lack of fulfillment is as a result of his two sons Happy and Biff who are in there mid 30 s but neither seems to have put there life in order. The death of the American dream in him is seen by the way the sons are living. Happy a perennial ignored child has immersed himself in the company of women. He has a steady job but keeps promising his parents that he is going to settle down and get married bit the contrary is true. He is not going far in business and his goal seems to be that of sleeping with as many women as possible. On the other hand, Biff was a star football player in high school and won scholarships to two major universities. He failed in maths in his senior year and was not allowed to graduate. An attempt to correct the fail in summer was curtailed by his fathers in fidelity that changed his fathers view and the view of the world. He became disillusioned and traverses the country jumping from one job to the other toiling on the farms and trenches and was even jailed once for stealing a suit. He is more likeable than Happy (to mean the literal happy) but when ever he returns home for a visit, he and his father end up in a quarrel. The father wants him to make it big but bill seems incapable of taking up a white collar job. He engages in a monologue where he tells himself that he has always made a point of not wasting his life but every time he comes back home he inertly knows that he has wasted himself. (pg 23). He sees himself as failure headed the same road as his father. To him the American dream is to live a simple, quiet and fulfilling life that has less focus on financial gain and materialism not the working in a 9-5 office job that emphasizes money, car and a house. His coming home has resulted into problems being experienced. At the end of the play we see Biff finally seeing the truth and the realization that he is not a dime a dozen nor a great leader of men something that infuriates the father. His fathers death confirms to him the illusions that his father was living in, but he is no longer struggling to understand what he wan ts in life. Both brothers are in there mid thirties. The life of Willy Loman is full of past regrets and undying hopes. As he is growing older, he has trouble distinguishing between the reality and illusion. He is often lost in flashback where the story is mostly told. A clear sign that he is suffering from the Alzheimer syndrome, to which his family was late in detecting. The flash back is generally during the summer after Biffs senior year in school when all of the family problems started. He has had affairs with women where he is caught with Bill during one of his sales trips. Because he is mental sick and physically wasted, he is continuously trying to kill himself but in public he portrays himself as a prominent sales man and brags about the cities that he has visited. On page 62 we see him shouting Call out the name Willy Loman and see what happens! Big shot! yet he denies the fact that all those years he has not progressed and that everyone looks at him as a joke. When his fa mily piece up the attempted suicide they realize that its part of the failure on him to realizing his dreams-the American dream. Willy Loman is a common man (low man), and he is used by the author to show that tragedy can also befell the common person. The author has used the book to criticize the corporate world of America that is notorious for using people and discarding them when they have become useless. Willy Loman successful neighbor has continuously offered him a job which he has continuously refused and despite the fact that he has several options to choose from which can give him a new lease of life he decides to choose suicide. Willy can not let go off his old scoured dreams. At the end of the play we see is loyal wife sitting by his grave yard/side where she ca not comprehend why he took his life. Buit Willy took his life so that he can provide his family with money from the insurance corporation ($20000) which they can use to start a new life. This represents one of the ways that the American society uses to get rich quick and hence achieve the American dream- through massive pay out of the insurance compensation lawsuits. Linda and Charlie. Linda is Willys wife while Charlie is Willys neighbor who has a successful sales firm. The two are the voice of reason in the play as Linda is the arbiter of peace in the family as she is the mediator between the sons and the father. The conflict between them is their failure according to their father to find a good job, settle down (own a house and a car), and have a family. she is the protector of Willy whom she understands as tired and at the end of his rope-life which is ringing up a zero to her she views freedom as an escape from debt and the total ownership of the material and wealth that symbolizes success and stability what in today in America is used to judge ones attainment of the Americans dream. Willys obsession on the American dream has weighed heavily on her living her internally conflicted, she has managed to keep her emotional stability intact. She foresees the tragic end of her husband with clarity. Charlie has on several occasions tried to set Willy on the path to s uccess. His successful firm indicates that he has achieved the American dream. His assessment of Willys situation is logical and rational. He recognizes Willys financial failures and offers him a job although he doesnt like him much. Bernard and Uncle Ben. Bernard is Charlies good son who was a child hood friend of Biff. He was hardworking always studied and eventually became a successful lawyer. This is another clear example of the American dream being attained through hard work and maximization of an opportunity basing on ones capability those results to a better life. Will finds this success difficult to deal with. We see Bernard arguing a case at the end of the play. Uncle Ben is Willys dead brother who went to Africa and made it big in the diamonds mines of Africa. He was rich and successful that showed him to have attained the American dream. CONCLUSION The death of a sales man is an attack on the idea of the American dream, showing that it is not always successful i.e. it has a darker side. It also shows that common people also suffer from downfalls which are just as steep as those of people with high status. When people live in denial and do not realize there role in the failure of their dreams to materialize, it in most cases becomes detrimental to themselves. Death of the sales man is an antithesis of the happy endings to the fulfillment of the American dream.

Performance Assesments Essay -- essays papers

Performance Assesments Due to the implementation of this new law, states are required to annually test all students in public schools. Anthony Rebora (2004) states that â€Å"by the 2005-2006 school years, states must begin testing students in grades 3-8 in the areas of reading, math, and writing† (p. 1). In the 2007-2008 school years, science will be added in to the testing material. The tests must meet the requirements of the states academic standards. They are supposed to bring all students up to the proficient level on their assessments by the 2013-2014 school years. Rebora (2004) also observed that the academic content and achievement standards define what all children should know in order to be considered proficient in each state (p. 2). These state assessments are a mechanism for checking whether schools have been successful in teaching students the knowledge and skills characterized by the content standards. In an article, titled â€Å"test and punish† in NEA Today, â€Å"the number of schools that missed Adequate Yearly Progress for two or more years reached 6, 794 or 12 percent of the schools in those states† (Lochert, 2004, p. 10). Although former Education Secretary, Rod Paige believes that results show that No Child Left Behind is working and test scores are rising, other officials say that the credit associated with the rising scores go to other factors. These factors include, teaching students test taking skills, the new regulations that permit some to exempt some students’ scores, and there are more students taking the required tests. In previous years, some schools were labeled inadequate because not enough students took the assessments. (Toppo, 2004) It has become largely popular for teachers to focus more on... ...ents being able to interact with their environment. Lochert, K. (2004, November). Test and Punish. NEA Today, 10. This article talks about Adequate Yearly Progress. The standards that each school must meet to comply with the No Child Left Behind Law. It gives statistics that attempt to show that many schools will not reach the goal. Schemo, D. J. (2004, March 25). 14 States Ask U.S. to Revise Some Education Law Rules. The New York Times. There are many states that disagree with the law and feel that its requirements are far too strict. This article explains why the states think the law is unfair. They feel that any progress in the academic rates or proficiencies of students should be more important than ensuring that one hundred percent of students are at a sufficient level by a certain date. They signed a letter asking for it to be redesigned.

Schone Madonna :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Schone Madonna is a German term meaning â€Å"Beautiful Madonna†. This image possibly originated as a response to new ways to practice religion, and in particular, worship of the Virgin in a more personal manner. Three examples of this representation include the Roudnice Madonna, the Madonna of Krumau, and the Jihlava Pieta.   Ã‚  Ã‚  Ã‚  Ã‚  The Roudnice Madonna, a 35 1/2† x 26 1/4† panel constructed in approximately 1400, effectively shows the focus on amore soft and attractive Mary than seen in previous depictions. Using chiaroscuro, the artist modeled a beautiful face for the Virgin. The Christ child is more at ease than ever, relaxing comfortably with his mother. The drapery of the Virgin’s gown, similarly seen on the statues of this type, are full and rhythmic, extending to the wrist. This image of Mary is considered to be the finest image developed by the Bohemian sculptors, likely created for South Bohemian courts.   Ã‚  Ã‚  Ã‚  Ã‚  This new Madonna developed roots from the intense level of worship for the Virgin Mary at this time in history in Europe. There was a new desire to show this idol as a beautiful princess, not as a humble servant or out-of-reach queen. The Schone Madonna became the Bohemian feminine ideal.   Ã‚  Ã‚  Ã‚  Ã‚  The three basic prototypes for the â€Å"Beautiful Madonna†, Krumau, Thorn, and Breslau, are all very similar, with graceful postures, made of the same material, approximately the same height, and around the same time period. Of these, the Madonna of Krumau is considered the best and most famous. A stone sculpture, 4’3†, dating to approximately 1390-1400, it was created by a Bohemian artist who focused on Schone Madonna figures. This piece â€Å"embodies the beau ideal as the chaste princess of the Late Gothic age.† (p.31 textbook) Mary has a poised head on a long neck emerging from narrow shoulders, with a charming face and high forehead. Her long fingers gently, but firmly grasp her young son, while he makes eye contact with the viewer. The Madonna’s drapery is poetic in abstraction, a Schone Madonna style characteristic. The gentle â€Å"S† curve of her body allows for elegant cascades of draped cloth. (p. 31 textbook)   Ã‚  Ã‚  Ã‚  Ã‚  The Jihlava Pieta was sculpted of stone by a Bohemian artist around 1400-1410. This composition is formed by a seated Madonna, and the diagonal is marked by a rigid Christ. (p. 32 textbook) Mary almost looks happy to see her once suffering son dead, and this is somewhat disturbing. Schone Madonna :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Schone Madonna is a German term meaning â€Å"Beautiful Madonna†. This image possibly originated as a response to new ways to practice religion, and in particular, worship of the Virgin in a more personal manner. Three examples of this representation include the Roudnice Madonna, the Madonna of Krumau, and the Jihlava Pieta.   Ã‚  Ã‚  Ã‚  Ã‚  The Roudnice Madonna, a 35 1/2† x 26 1/4† panel constructed in approximately 1400, effectively shows the focus on amore soft and attractive Mary than seen in previous depictions. Using chiaroscuro, the artist modeled a beautiful face for the Virgin. The Christ child is more at ease than ever, relaxing comfortably with his mother. The drapery of the Virgin’s gown, similarly seen on the statues of this type, are full and rhythmic, extending to the wrist. This image of Mary is considered to be the finest image developed by the Bohemian sculptors, likely created for South Bohemian courts.   Ã‚  Ã‚  Ã‚  Ã‚  This new Madonna developed roots from the intense level of worship for the Virgin Mary at this time in history in Europe. There was a new desire to show this idol as a beautiful princess, not as a humble servant or out-of-reach queen. The Schone Madonna became the Bohemian feminine ideal.   Ã‚  Ã‚  Ã‚  Ã‚  The three basic prototypes for the â€Å"Beautiful Madonna†, Krumau, Thorn, and Breslau, are all very similar, with graceful postures, made of the same material, approximately the same height, and around the same time period. Of these, the Madonna of Krumau is considered the best and most famous. A stone sculpture, 4’3†, dating to approximately 1390-1400, it was created by a Bohemian artist who focused on Schone Madonna figures. This piece â€Å"embodies the beau ideal as the chaste princess of the Late Gothic age.† (p.31 textbook) Mary has a poised head on a long neck emerging from narrow shoulders, with a charming face and high forehead. Her long fingers gently, but firmly grasp her young son, while he makes eye contact with the viewer. The Madonna’s drapery is poetic in abstraction, a Schone Madonna style characteristic. The gentle â€Å"S† curve of her body allows for elegant cascades of draped cloth. (p. 31 textbook)   Ã‚  Ã‚  Ã‚  Ã‚  The Jihlava Pieta was sculpted of stone by a Bohemian artist around 1400-1410. This composition is formed by a seated Madonna, and the diagonal is marked by a rigid Christ. (p. 32 textbook) Mary almost looks happy to see her once suffering son dead, and this is somewhat disturbing.

Building Classroom Discipline Essay -- Education School Classroom Teac

In the past few years it seems that schools have really lost touch with the discipline of students. With the increasing frequency of school shootings and acts of violence it seems that the students are running the show instead of the teachers and administrators. There are many factors that are involved in creating a great classroom or a horrible classroom. From the way the teachers punish misbehaving students or the way they reward them when they do something right, to how involved the parents are with their children's education. The purpose of this paper is to explain how classroom management, when used effectively by the teacher, can produce an excellent learning environment for students. According to C.M. Charles, the author of "Building Classroom Discipline," the definition of discipline is, "what teachers do to help students behave acceptably in school (1999,p3)." Discipline is associated to misbehavior, wherever misbehavior is found, and discipline is needed. The main goals of discipline are to prevent, suppress and redirect misbehavior. Students can also be cruel and disruptive, which can deny the purpose of learning in the classroom. Another goal of discipline is to help students control their own behavior in and outside the classroom (Charles, 1999). My own definition of discipline is using any means necessary to keep a classroom organized, productive and accessible for learning. Discipline is necessary in a classroom, to give students an opportunity to learn to there fullest. Without discipline, the classroom would be a place where teachers could not perform their job but a place for them to baby-sit misbehaved children. Teacher quality is the most important issue when dealing with how effective a classroom will ... ...dents have the ability to learn to their fullest potential. When the environment is not controlled it is not a healthy place for kids to learn, it seems more like a day care while parents are at work. Another is having a relationship outside the classroom with students. Being involved in their life both academically and personally increases the trust and respect from a student toward the teacher. Most students go through stages as they become older. If there are misbehaved students it is important to remember that it is common to find students that are rebels. It is important to work with the students instead of just giving them to someone else to deal with. They are just looking for some attention and they want people to notice them and like them. If a teacher follows some of the thing mentioned earlier, they it will create a healthy, happy and vigorous classroom.

Sales Project Report on Wall”S

WALL'S Introduction: Wall’s was bought by Mac fisheries in 1920 – who then sold Wall’s to Lever Brothers in 1922. In 1922 by the 1950s, wartime rationing produced a big appetite for ice cream – sales reached ? 46 million by 1959 and Wall’s opened a large ice cream factory in Gloucester. Supermarkets began to stock ice creams in addition to small high street shops. Market research in the 1970s showed that practically everyone loved ice cream. Wall’s ice cream started production. Wall’s ice cream introduced in 1995 in Pakistan under unilever brand.Unilever is one of the biggest brands in Pakistan and 56 other brands are registered under unilever brand. â€Å"Meeting the everyday needs of people everywhere†. It is the world number 1 in ice-cream, margarine, and tea-based beverages; also in personal wash, prestige fragrances and deodorants. Unilever's packaged foods business is the world's third largest after Nestle and Kraft. Yet a t the same time, the group has pruned its portfolio by 75%, disposing of some regional products and rebranding others in order to concentrate on a smaller roster of global power brands.Advertising Age estimated global measured advertising expenditure of $3. 5bn in 2004 making Unilever the worlds number 3 advertisers. ?Founded 1930 ?Employees 350,000 ?Sales $25. 3 Billion ?Profits $982 Million ?Headquarters London, England and Rotterdam the Netherlands ? 3d-largest company in Britain ?World’s largest margarine producer ?World’s largest soap and detergent maker ?World’s largest maker of packaged tea ?World’s largest ice cream maker ?World’s 3rd-largest advertiser ?World’s 16th –largest industrial company ?Rank World’s largest consumer products companyUnilever is one of the world's leading food companies. â€Å"Our passion for understanding what people want and need from their food – and what they love about it – ma kes our brands a popular choice†. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and created products with a positive social impact, making hygiene and personal care commonplace and improving nutrition through adding vitamins to foods that were already daily staples.The decade starts with the launch of Path to Growth, a five-year strategic plan, and in 2004 further sharpens its focus on the needs of 21st century-consumers with its Vitality mission. Ice cream is made from milk, fat and sugar. These are cooled as they are mixed, then whipped to create a light, airy texture. Flavourings, fruit or chocolate are added then the whole mixture is frozen again before packaging. Walls have been continuously adding new products to its range. As a result Walls has registered a significant increase in its sale volume during the last ten years in Pakistan. Miss ion Statement Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. † Wall's Polka Acquisition In 1994 Lever Brothers Pakistan tried to acquire Polka Ice Cream for Rs 600 million. Polka refused the bid, demanding instead Rs. 1 billion. One year after the launch of Wall's Ice Cream by Lever Brothers in 1995, Polka approached Wall's with an offer to merge the two companies. In 1998 Polka merged into Walls both combined with one and other. After the merging they are working together for last 7 years.On Polka packaging there is a brand mark of Walls ice cream. Wall’s has a 28% share in the ice cream market; 25% of which comes from the take home range and 64% of the impulse range – the highest in the entire industry. Taste the fun side of life Mention ice cream and most people think of the Heart brand. The brand with the big red h eart logo is behind many much-loved ice cream classics – from indulgent treats like Magnum and Cornetto. Making you happy Few foods are guaranteed to put a smile on people's faces like ice cream. But while ice cream should always be fun, we've an ever-growing range of lower fat, lower sugar products.Heart brand now provides lighter versions for those watching the calories and smaller sizes for smaller appetites, as well old favorites – there's something for everyone Some ice creams are best as an occasional indulgence, but others can be a regular treat, and eaten sensibly, ice cream can be part of a healthy balanced diet. Heart brand is developing products that are lower in fat, sugar-free, lactose-free, as well as low-crab options and those with more nutritional ‘goodies' like calcium and fruit. Key facts †¢ Unilever is the world's biggest ice cream manufacturer, with an annual turnover of â‚ ¬5 billion. Heart brand products are sold in more than 40 coun tries. The Heart brand operates under different names in different markets (Wall's in the UK and most parts of Asia, Algida in Italy, Langnese in Germany, Kibon in Brazil, and Ola in the Netherlands). Ice cream is an impulse buying product it is related to happiness, fun and togetherness. Ice cream is a frozen product made from a combination of milk products and eggs, sugar dextrose corn syrup etc. It was once considered a sophisticated item of food is now becoming increasingly popular among the people.There are small, medium and large manufacturers of ice cream in Pakistan. Walls have divided the ice-cream products into three main categories. 1. impulse item 2. In home 3. bulk pack Impulse Item Impulse items are produce especially for kids and teenagers. KIDS: It includes Rocket, Twister, Bigger Three, and Vanilla cup, Rainbow Berry Dip and Choc Dip which are for kids. SLOGAN: All Action All Wall’s TEENAGERS: It includes jet sport, Kings Kulfa , Mango Kings KulfaVanilla, and Choc Bar, Cornetto, Pop cone,Chocolate Passion, Magnum, and Feast SLOGAN: All Hearts All Walls’. IN HOME:In home ice cream products are especially designed For family and adults which includes liter and half liter packs also Have half and full packs. It includes Tutti Fruity, Cassatta, Kings Kulfa, Mango, Chocolate chip and many more. BULK PACK: These are for dealers and hotels and Wall’s providing in large Or big quantity in the form of big packs. Wall’s deal with Pizza Hut, McDonalds, major shopping centers, stores, vendor. Annual Growth Rate: 13. 37% is annual growth rate of the wall’s company And wall’s ice creams remain the best. SWOT ANALYSIS Strengths: †¢ Strong brand equity. Quality product Larger dealers network Country wide availability †¢ Production under Unilever brand is one of the biggest strength for company †¢ Innovative (using latest technology for the manufacturing of the ice cream and all system is computerized) à ¢â‚¬ ¢ Unique innovative packing Weaknesses: †¢ Perception about the company is that it is specially made for high class consumers. This perception is affecting company image although Wall’s is making ice cream for every class and they have those products which are ranging from 5 to 30 which can be affordable for the poor people. Weather barrier is also the factor which is affecting the production of the ice cream and can be taken as a weakness for the Wall’s †¢ Product price high with respect to the competitor in some flavors Opportunities: †¢ Range of the products can be increased especially for the kids †¢ Kids are the big opportunities for the company †¢ Increase in the population †¢ Unilever brand is the big opportunity for the Wall’s as it is well known internationally Threats: †¢ If any multinational company launch ice-cream product then it will be a big threat for the company but up till now company is not facing any ki nd of threat Selling Techniques: – Let people know you sell ice cream Show customers and passersby that you sell ice cream by displaying POS items such as pavement signs, flags and waste bins outside your store. This may result in further impulse buys, growing your overall business. 2 – Keep your cabinet clean and full Only 50% of intended ice cream purchases result in a sale due to unappealing cabinets. Check your stock regularly and clean and defrost your cabinet to attract more sales and keep running costs down. 3 – Stock the best sellersStock the best selling brands in each of 4 segments – chocolate snacks, cones, adult refreshment and kids – to make it easier for your customers to find what they want 4 – Make your cabinet easy to find Place your cabinet in a high traffic flow area near to the till and ideally amongst other impulse products. 5 – Draw attention to your cabinet Use indoor POS items such as freezer display boards, ba sket labels and cabinet stickers to make your cabinet stand out. 6 – Stock ice cream all your round A third of all ice cream sales are made during the winter months, so stock up now and don’t miss out. Distribution: ne of the competitive advantage of WALL'S is its availabilty, which is ensured by extensive distribution. The distribution of icecream is different from other products. To keep it in a good form it must be chilled at appropriate temprature. For thid purpose deep freezers are used, which are provided by the company. However the running costs are to be paid by the retailer. For this purpose walls gives a margin of 18% to its retailerdistributors, which is distributed over entire channel. Pakistan is divided in three major sections. These are as follows: 1) North ( Islamabad, Peshawar, Northren Areas) 2) Central Central Punjab and Lahore) 3) South ( Sindh and Balochistan) Disribution Channel: Distribution is making the product available but this availablity sh ould ensure that product must be: 1- At right place 2- At right time 3- In right condition WALL'S have a hybrid distribution system. It reaches different customers with different systems. WALL'S is using two types of ditribution channels, both are indirect channels. Producer Distributor Retailer Consumer Retailer|Security forthe freezers|Investment onIce cream products|Board for advertisement|Total investment required| Others|15000|12-15,000|3000|30,000|WALL’S|Nil|12-15,000|Nil|15,000| Promotional Strategies: Promotional strategies of WALL’s ice-cream is consistent. It uses Pull strategy for promoting its product because WALL’s spent a lot on advertising and consumer promotion to build up consumer demand. Promotional Budget One of the hardest marketing decisions facing a company is how much to spend on promotion. How des a company decide on its promotion budget: WALL’s ice-cream uses Objective-and-Task Method to set its budget for promotional activities.T his budgeting method entails (1) defining specific promotion objectives, (2) determining the tasks needed to achieve these objectives, and (3) estimating the cost of performing these tasks. The sum of these costs is the proposed promotion budget. Wall’s determine its specific tasks to achieve its objectives which are defined by the company’s management, to achieve these objectives WALL’s estimates the costs of different tasks, which are to be done to promote its products. 1. Promotional Objectives Promotional objectives of the WALL’s ice-cream are as follows Inform Persuade RemindCompanies inform the people when they don’t know about the product, persuasion takes place when people already know about the product and company forces them to buy the product and when companies is selling enough quantities of a product it reminds consumers about the product to keep the sales at the same level in future. Promotion is important for firms in many ways. It h elps to establish image of product, which the manufacture wants to portray, and also the personality of product. It informs the people, creates awareness and helps in positioning and repositioning of the product.With promotional tools company can tell about the availability of product, company can justify prices or can communicate the features of the product. WALL’S is not promoting its products individually because WALL’S believe that the high quality it is providing through its products are more than sufficient to prove its identity. We believe that now there is a need for WALL’S to promote its products separately as international competition is coming as well. 2. Tasks Selection of different promotional tools advertising and media schedules and what types of message are delivered to the target audience. WALL’s uses Advertising and Sales Promotion. . Cost/Budget Estimated budget of WALL’s of promotion is Rs. 2. 5 million (est. ) Promotional Tools 1. ADVERTISEMENT WALL’S is creating awareness about its new products such as supper Cornetto, Carte DOR for this purpose it is using huge signboards on the major square of the cities and more importantly both the print and electronic media for advertisement and for that it is following AIDA model.  · Awareness The WALL’S uses print and electronic media plus the signboards initially just to create awareness and knowledge about its new product as these days it is giving A lot of adds of both of its newly launched producs Super Cornetto. Interest: As the public gets awareness of the produces of WALL’S the next step is to create interest among the target buyers about the product which is again done through advertisement.  · Desire: The WALL’S create curiosity among the customers and transform that curiosity into the desire of the product.  · Action: Finally to make the customer purchase the product this is the final thing to be done in model. The WALLà ¢â‚¬â„¢S follows a sequential pattern through which it strengthens its newly launched products. Or to put in another way, the concept can be very well understood with the help of the above given building blocks: InformPersuade Remind Companies inform the people when they don’t know about the product, persuasion takes place when people already know about the product and company forces them to buy the product and when companies is selling enough quantities of a product it reminds consumers about the product to keep the sales at the same level in future. Promotion is important for firms in many ways. It helps to establish image of product, which the manufacture wants to portray, and also the personality of product. It informs the people, creates awareness and helps in positioning and repositioning of the product.With promotional tools company can tell about the availability of product, company can justify prices or can communicate the features of the product. WALL’S is no t promoting its products individually because WALL’S believe that the high quality it is providing through its products are more than sufficient to prove its identity. We believe that now there is a need for WALL’S to promote its products separately as international competition is coming as well. The theme of advertisement varies with the product image and positioning. But walls follow the same theme internationally.The advertisements run on TV are made in foreign countries. The objectives of advertising are the three basic ones which include informing, persuading and reminding about different brands of walls. WALL’S have used all sorts of mediums of mass communication and one to one bases. The mediums used in WALL’S promotional activities are:  · TV  · Billboards  · News papers  · Magazines  · Radio  · Banners  · Pamphlets  · Stands in shops  · Shop boards  · Sponsorships of pop stars, actors, models  · Event arrangements  · Bus S top Board Ads  · Fun carnival carried out in different parks such as Racecourse Park 2.SALES PROMOTION WALL’S has been going a number of sales promotion activities like the: 1- Cycling System: WALL’S started its cycling system for awareness but after that its task was modified into doing sales promotions for the company. And also cycling system has proved excellent in terms of sales and promotion. 2- Discount Coupons: WALL’S launches very low price products for the purpose of both market expansion and sales promotion. Like Solo for Rs. 2 and Liter pack for Rs. 45 was also to boost sales. 3- Discounts and Offerings: Wall’s offered 5% discount in off-season. 3. Public RelationsFor strengthening itself in relationship markets WALL’S is not only going for customer satisfaction but also stressing upon building strong public relations. For example, under the umbrella of Unilever, WALL’S has been trying to part in charity activities and also to s tay in front in national and religion events. For instance events like Valentines Day. WALL’S uses such occasions to not only promote its sales but also to build strong public relationships through sponsoring events on this day. Moreover, it has recently started organizing colorful Fun Carnivals too, which is totally a family affair.This is just an instance WALL’S tries to gain maximum of such opportunities. 1. Customers Price discounts Quantity discounts 2. Distributors Shares 50% of the distributors' expenses Off season discounts: 5% 3. Retailers Free freezers to retailers Investment on each retailer: Rs. 22,000 Free freezers’ maintenance 4. Street Vendors Free Trikes To strengthen its relationship with the various public and customers WALL’s sponsors an Art exibition. Hierarchy of Marketing Department (sales force) National/Country marketing (sales) manager ? Zonal sales manager Area/territory sales manager ? Sales officer ?Our Suggestions: REFERENCES 1. www. wallspakistan. com[->0] 2. www. unilever. com[->1] 3. www. yummy. com. pk[->2] 4. www. unilver. co. uk[->3] 5. www. walls. co. uk[->4] 6. www. yahoo. com[->5] 7. www. google. com[->6] ? [->0] – http://www. wallspakistan. com/ [->1] – http://www. unilever. com/ [->2] – http://www. yummy. com. pk/ [->3] – http://www. unilver. co. uk/ [->4] – http://www. walls. co. uk/ [->5] – http://www. yahoo. com/ [->6] – http://www. google. com/